In a previous post, I tackled words that make your copy longer, not better. This post looks at words that make it harder for people to understand what you’re saying.
For better copywriting, cut jargon and simplify your language.
The first rule is to cut industry jargon. It obscures your meaning for readers outside your field.
Will those who don’t work with immigrants or refugees know what “settlement” means? (Hell, will the immigrants or refugees themselves know what “settlement” means?) Will anyone other than those who work social media know what “community management” is?
Be on the lookout for jargon. It pops up everywhere.Read More