No-shows don’t only throw off your catering numbers. Often, they are also a missed opportunity to engage with people interested in your organization’s work. Here's how you can change that.Read More
It’s World Poetry Day, and while UNESCO asserts the main benefit of poetry is that it “reaffirms our common humanity”, there’s another, more practical, benefit: reading poetry teaches you how to sell better.
Whether or not the word “marketer” is in our job titles, we are constantly selling. We sell ourselves, our expertise, our ideas, our organization.
But underneath all that, we’re selling ideas, whether the idea is that a particular product will improve someone’s life or that they will have a great time if they attend a particular event.
Poetry can teach you a lot about how to express your ideas better. Here are a few things you can learn from poetry about expressing ideas clearly, concisely, and creatively.Read More
As Zvi spoke, I furiously took notes in my trusty blue Moleskin, because nearly everything he had to say was applicable to communication. Turns out that if you’re building an email list, you can learn from someone building tables.
Here are three ways successful communication is like successful furniture design.Read More