You know you have to blog — but where on earth are you supposed to get ideas? If finding time is the number one barrier to blogging, I think finding ideas is number two.
Fortunately, there are lots of places to find inspiration for your blog. Here are the five tried-and-true ways I use to help my clients come up with ideas for content.
1. Spice up your content with pop culture
Last night, I was beaming when my partner came home. “Guess what! Today I wrote two tech articles, and I used Iron Man in my opening hook.”
I love using pop culture references in my business writing. It helps me rationalize the time I spend watching TV and movies and surprises and engages the reader.
I’ve referenced Lost, the Jetsons, and the Avengers. I’ve mentioned Drake and Beyonce. If your audience will understand the reference, and if it relates to your topic, it totally works.
Look at these examples:
- 5 tech team lessons from ‘The Avengers,’ and a movie review - ComputerWorld
- Five financial lessons Beyonce has taught us - Covered Mag
- How Kendrick Lamar explains Australian aid - WhyDev
- 5 Social Media Lessons You Can Learn From The Kardashians - MySocialSuite
Whether you’re into hip hop, reality tv, or sci-fi, it’s a lot of fun when you can work it into your content.
2. Find inspiration from SEO keyword research
If you have launched a website, you have probably done work to improve the site’s search engine optimization (SEO). Part of that work is keyword research, which finds actual search terms people enter into search engines.
When you conduct keyword research, you will find heaps of search words, terms, and phrases related to your organization.
When writing the copy for an art therapy client’s website, I researched roughly 75 different terms related to their work. From those terms, I identified seven topics that would make good blog posts, but the truth is there were even more.
Keyword research helps you quickly identify many blog topics, in addition to identifying terms that can bump you up in search engine results.
3. Answer the questions you receive
You probably receive the same four or five questions when you describe your organization’s work at networking events or cocktail parties. That gives you a good idea of what people want to know about your work. Take those questions, answer them, and you’ve already got four or five blog posts.
4. Look at the calendar
A calendar is ripe with blog ideas. In January, you can blog about the direction of your organization for the upcoming year. Devote a February Valentine’s post to what you love about organization. Etc, etc.
But think beyond the calendar hanging on your wall. From World Telecommunication and Information Society Day to International Literacy Day, there is probably something among the list of United Nations International Days that relates to the work you do. Reach though the annals of history for a “this day in time” post. Celebrate the fifth anniversary of your organization with a blog post.
There are so many ways to find inspiration using a calendar.
5. Let a freelance writer come up with ideas for you
Stress kills creativity, so if you’re overworked or have a major project on the go, coming up with interesting content ideas can feel like an impossible task.
When you develop a relationship with a good freelance writer, they will start to suggest ideas to you. Not only will “write blog post” disappear from your to-do list, but you won’t even have to come up with blog ideas.
My clients love having me come up with content ideas for them. It saves them as much time and energy as not having to write the content.
Freelance writers have an outsider’s perspective on their clients work, which means they’ll present ideas that would never have occurred to you. If you feel stuck in a rut with your content, this is a good route to go.
When you put these five practices into action, you may have more ideas than you know what to do with. Right now, I have a list of more than 20 blog ideas waiting for me to give them some attention—when the wheels start turning, you’ll see how easy it is for the ideas to pile up.
Hitting a wall with your blog ideas? Get in touch and we’ll tear it down together.